The Internet has changed the way we get our news, watch television, read books and shop. In fact, online dating sites rank as the third most popular compared to other paid content sites that fill the Internet.
In 2007, dating sites earned about $1.03 billion in revenue, with that figure expected to grow to $1.65 billion by 2012.
These projections are based on the continued integration of the digital world into everyday life.
That’s a lot of money spent on love, especially if the site is number one.
Dating sites are commonly ranked by revenue and number of members. e Harmony, for instance is one of the industry’s trendsetters.
This site charges members a $50 fee per month for membership.
With over 20 million members, radio and TV advertisements and a vast internet presence, they are truly an effective income-generator. charges .99 for a one-month membership while boasting about its 29 million members.
Again, you can see how quickly the dollars add up for Match.com, too.
These companies recognize that they’re sitting on gold mines, which is why their advertising budgets are so high.
In 2009, about 0 million was spent on marketing for online dating service websites.
The result of this spending is seen on the company’s bottom line.
It’s estimated that some 20 million Internet users will visit an online dating site at least once a month.