Donations to the University of Iceland trust increased to 72 percent following the campaign, and media reach increased by around 40 percent.Speaker: Jon Orn Gudbjartsson, 'It's Not About the Logo, Promise': A Case Study on Re-Branding A warts and all view of the University of Warwick's re-branding exercise, with tips on research, making the case, and putting your finger on ‘it', whilst staggering through the political and cultural obstacles on the journey to a new brand (including a new logo! This session is aimed at anyone who has thought about re-branding and thought twice, and why, as hard as it is, as marketers and communicators we must endeavour to persevere.
Participants will engage in conversation with the University of Cambridge's Executive Director and the Director of Principal Gifts to learn about building a programme that inspires philanthropists to make transformative investments.
Speaker: Alison Traub, Make it Happen - A Unique Brand Alliance Between a City and University The Erasmus University of Rotterdam aims to improve it's international position by combining expertise at an international level to boost standards of education and research, and thus contribute to the recruitment and retention of top talent.
It is also working to ensure its students are ‘citizens of the world' who can successfully embark on their careers with an intercultural and global perspective.
The University seeks to strengthen its international reputation and to recruit more international masters students by 2018, seeking collaboration with other universities, businesses and public organisations to support this.
In 2014, the University created a unique brand alliance with the City of Rotterdam and the Port of Rotterdam with the slogan "Make it happen".
Find out how this campaign is working to make the Rotterdam region more attractive for international talent and business and consequently support the institutional goals of Erasmus University.
Speaker: Karin van de Braak, Treasure of the Future The University of Iceland has successfully boosted public interest in sciences through an integrated communication project called "The Treasure of the Future".
The campaign consisted of TV series, A Science Magazine, a Web Site and a Press Campaign.
Alumni Relations 101 (Part One): The Eight Enablers - Why Things Go Wrong With Alumni Relations Programmes, and How to Get it Right Based on the presenter's experience of working with institutions throughout Europe, this presentation will outline eight enablers that are essential in designing, delivering and growing effective alumni relations programmes through a series of case studies.