On Monday, POF founder, Markus Frind, announced to members that the site will be undergoing some major changes.
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S., is one of the only top-ranked sites that allows members to not only register, but also to search and message for free, deriving more of its revenue from advertisers.
Due to the low barrier for entry this leads them to attract more casual daters.
However, it also allows them to focus on retention of customers rather than constantly having to attract new singles.
Plenty of Fish also has led the pack on innovation for many years offering many options for communication to serve the varied interests of users.
The accounts of those who do not comply will be deleted.
While I commend POF for aiming to change their hook-up site perception, I am skeptical that this will shift their identity simply by shutting down the hook-up portion of the site.I don't doubt Frind's altruistic intentions but it goes without saying that many advertisers, which are the bread and butter of their revenue stream, frown upon associating themselves with any shade of legal prostitution.In the meantime, it looks like dirty old men will have to resort to finding their sexual partners the old-fashioned way -- on Craigslist.One of theses features, Intimate Encounters (IE), was a subset of Plenty of Fish for those explicitly seeking sexual partners without having to shoulder the burden of a relationship.To make a dating site work, the site must first have viable options for people to date.In the case of Intimate Encounters, Frind said, "There are 3.3 million people who use the site every day, of those there are only 6,041 single women looking for Intimate Encounters.