Project funded by the Swiss National Science Foundation (SNSF) Kai Dröge, sociologist and researcher; Olivier Voirol, maître assistant UNIL (applicant) For many groups in society, online dating has become part of their everyday repertoire of partner seeking strategies.
A second body of work analyzes online dating primarily as a new tool to enhance the efficiency and rationality in the process of couple formation.
In this kind of research, rational choice theory and the classic concepts from the economics of the marriage market are especially prominent.
But, however, it is widely unclear how these different competing logics – the ideal of romantic love on the one hand, the principals of efficiency and economic rationality on the other – are actually interwoven in the practice of online dating and how people deal with the contradictions and ambivalences that may appear as a result.
In addressing these topics, the project aims at making an innovative contribution to the international discussion about new forms of dating on the internet and the change of the social patterns of couple formation in general.
He says successful matches are all about presentation.
Below is the full article from February 12, 2016 which appeared on KCRG-TV9. | Posted: Fri AM, Feb 12, 2016 | Updated: Fri AM, Feb 12, 2016 IOWA CITY, Iowa (KCRG-TV9) – While online dating used to be considered taboo, it’s becoming more popular among all people in the United States.
University of Iowa Assistant Professor Andrew High and his graduate students thought of the idea to take what people were doing on dating sites and apply them to theory. “Online dating is becoming more and more popular, there’s more and more people who have been using online dating than ever before, it’s success rates are going up,” High said.
1 in 10 Americans are using dating sites and apps to search for love.
One reason for the research deficit described above is the fact that most present research relies on either the statistical analysis of online interactions or on standardized opinion surveys addressing general attitudes towards online dating.